Sony 50″ W660 Smart TV with HDR

Key Features

Full HD Resolution (1920 x 1080)

X-Reality™ PRO

Youtube™ and more




Product Description

Sony 50W660 TV.


Sony 50W660 TV is a big Full HD smart tv. With the Sony 50W660 TV, you can access the internet and stream your favorite shows.




Full HD.


Sony 50W660 is a Full HD TV that lets you experience exquisite detail, contrast, and texture. With an image resolution of 1920 x 1080 pixels, Full HD provides five times more detail than a standard definition picture. Everything you watch is sharper, more defined, and more real with minimal noise and maximum impact.




X-Reality™ PRO.


Sony 50W660 TV comes with X-Reality PRO picture processing that upscales every pixel for exceptional Full HD clarity. As frames are analyzed, each scene is matched with our special image database to refine images and reduce noise. See how the architecture in the building is enhanced with extra detail.




HDR entertainment.


Sony 50W660 TV brings you the excitement of shows and movies in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.






ClearAudio+ makes your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear the music, dialogue, and surround effects with greater clarity and separation, whatever you’re watching.




Dimensions and Weight.


Stand Width: Approx. 746 mm

Screen Size (inch, measured diagonally): 50″ (49.5″)

Screen Size (cm, measured diagonally): 125.7 cm

Weight of Package Carton (Gross): Approx. 16 kg

Weight of TV without Stand: Approx. 11 kg

VESA® Hole Pitch(W x H): 200×200 mm

Dimension of TV without Stand (W x H x D): Approx. 1130x660x68 mm

Weight of TV with Stand: Approx. 11.4 kg

Dimension of Package Carton (W x H x D): Approx. 1228 x 786 x 150 mm

Dimension of TV with Stand (W x H x D): Approx. 1130x717x268 mm




USB drive format support: FAT16/FAT32/NTFS

Component Video (Y/Pb/Pr) Input(s): No

HDMI inputs total: 2 (2Side)

Composite Video Input(s): 1 (Rear)

RS-232C Input(s): No

Digital Audio Output(s): 1 (Rear)

Audio/Headphone Output(s): 1 (Side Hybrid with Headphone Out, Audio Out and Subwoofer Out

IF (Satellite) Connection Input(s): No

USB HDD Recording: No


HDMI Audio Return Channel (ARC): Yes

RF (Terrestrial/Cable) Connection Input(s): 1(Side)

USB ports: 2 (Side/Stacking)


Wi-Fi Standard: Wi-Fi Certified 802.11b/g/n


Smartphone connectivity: Screen mirroring(Miracast™), Photo Sharing Plus, Media Connect

Bluetooth profile support: No

Ethernet inputs: 1 (Rear)

Picture (Panel).


Display resolution (H x V, pixels): 1920×1080

Display type: LCD

Backlight type: Direct LED

Backlight dimming type: Frame Dimming

3D capability: No

Picture (processing).


Colour enhancement: Live Colour™ Technology

Contrast enhancement: Dynamic Contrast Enhancer

HDR (High Dynamic Range) compatibility: Yes (HDR10, HLG)

Video signal support: HDMI™ signal :1080p(30,50,60Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 576i, 480p, 480i

Clarity enhancement: X-Reality™ PRO

Picture modes: Vivid,Standard,Custom,Cinema,Sports,Photo-Vivid,Photo-Standard,Photo-Custom,Game,Graphics,HDR Game,HDR Cinema

Picture processor: No

Motion enhancer (Native Hz): Motionflow™ XR 200 (Native 50Hz)

Sound (Speakers and Amplifier).


Speaker Type: Open Baffle Speaker

Audio Power Output: 5W + 5W

Sound (Processing).


Sound modes: Standard,Music,Cinema,Sports

Dolby audio format support: Dolby™ Digital,Dolby™ Digital Plus,Dolby™ Pulse,Dolby™ AC-4

DTS audio format support: DTS Digital Surround

Simulated surround sound: S-Force Front Surround

FM Radio: Yes

Sound processing: ClearAudio+



Twin Picture: No

On/Off Timer: Yes

Voice Search: (Voice Search)-/(Built-in Mic)

Sleep Timer: Yes


Operating System: Linux

Electronic Program Guide (EPG): Yes

Closed Captions (Analog/Digital): (Analogue)-, (Digital)Subtitle

Content Bar: No

Teletext: Yes


Power and Energy saving.


Power Consumption (in operation): 117W

Annual Power Consumption: 139 kWh/Year

Power Consumption (in standby): 0.5W

Dynamic Backlight Control: Yes

Presence of lead: No

Power Saving Mode / Back Light Off Mode: Yes

Power Requirements (voltage/frequency): AC 100-240V, 50/60Hz, DC 19.5V



Frame colour: Black

Stand design: Matt Black Chevron

Built-in Tuner.


TV System (Analog): B/G,D/K,I,M

TV System (Digital Terrestrial): DVB-T/T2

Tuner Channel Coverage (Digital Terrestrial): VHF/UHF(Depend on country/area selection)

Number of Tuners (Terrestrial/Cable): 1(Digital/Analog)

Tuner Channel Coverage (Analog): 45.25MHz-863.25MHz(Depend on country/area selection)

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