The iPhone 14 range is getting more expensive. This was the narrative for months until a little-known leaker flipped Apple’s pricing on its head earlier this week. And now the picture looks even better.
A new report from influential market analyst TrendForce reveals that iPhone 14 buyers might not only pay less than they expected, but also get a lot more storage for their money.
Looking at prices, TrendForce has dropped its pricing margins for all iPhone 14 models by Ksh10,000. For iPhone 14 Pro models, this means a potentially smaller Ksh.10,000 price increase compared to previous analyst projections. But the big news is how this impacts standard models.
The iPhone 14 is now tipped to start from Ksh.95,000, which is Ksh.10,000 less than the iPhone 13 (Ksh.108,000), with the iPhone 14 Plus priced from Ksh.110,000. This is a dramatic shift from earlier reports where every iPhone 14 model was tipped to go up in price by Ksh.45,000.
And it gets better. In addition to these lower prices, TrendForce expects entry-level storage for iPhone 14 Pro and Pro Max models to double to 256GB. This combination of lower-than-expected pricing and higher-than-expected storage is a calculated gamble, according to the analyst.
09/05 Update: Bloomberg’s Mark Gurman has leaked additional iPhone 14 details in his latest Always On newsletter. While confirming familiar design and camera leaks, Gurman states that Apple may remove the physical SIM card slot from iPhones altogether, “beginning either this year or next for some models.”
Interestingly, Gurman also claims that iPhone 14 Pro models will have “bigger batteries” — though he doesn’t expand on this. That contradicts earlier battery capacity leaks, which said battery capacities would decrease slightly on all models other than the iPhone 14 Pro Max. iPhone fans will be praying Gurman’s source comes out on top.
09/06 Update: ’The Wall Street Journal has leaked a fascinating late detail about the iPhone 14 ahead of Apple’s Wednesday launch. With concern growing that the standard model will be little more than a rebranded iPhone 13, complete with its predecessor’s A15 chip, The WSJ reports that an “enhanced version” of the A15 will be used in the new phones.
No further details were provided, but it adds considerable credence to an early August report from popular insider LeaksApplePro that Apple would juice up the A15 for the iPhone 14 launch. By how much is a point of contention, but I would not be surprised to see the iPhone 13 Pro’s configuration of A15 + 6GB RAM moved to the standard model.
Whether Apple controversially rebrands it as the A16, with the true next-gen A16 marketed as the ‘A16 Pro’ in the Pro models as claimed, remains to be seen. Certainly, it would be one of the riskiest marketing decisions Apple has made in many years and not one I believe is worth the pay-off.
After all, while the average iPhone owner is unlikely to know the name of the chipset inside their iPhone, I’m sure this would quickly change from press coverage should there be a branding switcheroo. Either way, with the iPhone 14 launch tomorrow, we won’t have to wait long to find out, and it will be one of the most interesting subplots to the event.
“Under pressure from rising global inflation and foreign exchange rates, Apple is expected to adopt a more cautious pricing strategy so as not to affect its sales performance,” the report explains.
Now here’s the clever bit. For months, leaks have claimed Apple will widen the price, design and feature gaps between its iPhone 14 Pro and non-Pro models. The reaction to this has been largely negative and seen as a blunt attempt to upsell customers at a time of increasing economic hardship.
But based on the latest pricing leaks, it’s very smart. Aggressively pricing standard iPhone 14 models will open the door for fans who may have struggled to upgrade this year. At the same time, innovation is not held back on iPhone 14 Pro models for those who can afford to pay the higher prices. As a result, Apple can market value and innovation in a single range.
Well played, Apple. Well played.