Let's Chat

Apple Targets Sept. 7 for iPhone 14 Launch in Flurry of New Devices Leave a comment

Apple Inc. is aiming to hold a launch event on Sept. 7 to unveil the iPhone 14 line, according to people with knowledge of the matter, rolling out the latest version of a product that generates more than half its sales.

The new iPhones will kick off a busy fall product season, which will also include multiple new Macs, low-end and high-end iPads, and three Apple Watch models.

Apple is updating its flagship product at a precarious time for the industry. Smartphone sales have begun to flag as consumers cope with inflation and a shaky economy. But Apple appears to be faring better than its peers: The iPhone sold well last quarter, and the company has signaled to suppliers that it doesn’t foresee a dropoff in demand.

The Cupertino, California-based tech giant typically announces other products alongside the iPhone, including the latest Apple Watches. The company usually releases the new iPhone in stores about a week and a half after it’s unveiled, and Apple is expected to stick to that pattern this year. Some retail store employees have been told to prepare for a major new product release on Sept. 16.

Apple gained almost 1% to $174.54 in New York trading. The stock remains down 2% this year, though it’s climbed back from a much deeper rout in recent months. 

The company intends to stream the event online — rather than holding an in-person gathering — continuing an approach it adopted at the start of the pandemic. Apple launches are highly polished affairs, and employees have already begun recording the presentation’s segments over the past few weeks, Bloomberg News has reported.

An Apple spokeswoman declined to comment on the event’s timing. Given that the announcement is still about three weeks away, the company’s plans could change, but Apple usually unveils the latest iPhones in the first half of September.

The company held its last event in June to announce its next set of software updates — iOS 16, iPadOS 16, watchOS 9 and macOS Ventura — and invited press and developers to its campus to watch a video of the presentation. That arrangement was part of Apple’s slow shift back to more normal operations, a push that has included a return to the office.

On Monday, the company told its corporate staff they would be required to work in-person three days a week beginning Sept. 5, two days before the planned product announcement.

The standard iPhone 14 will look similar to the iPhone 13, though the company will eliminate the 5.4-inch “mini” version and add a model with a 6.7-inch screen. This will mark the first time Apple launches a non-Pro iPhone with a display of that size.

From the Apple scoop machine

Be the first to know what’s next in tech from Mark Gurman’s Power On newsletter.EmailSign UpBloomberg may send me offers and promotions.

By submitting my information, I agree to the Privacy Policy and Terms of Service.

The company is planning bigger changes for the iPhone 14 Pro line. Apple will replace the front-facing camera cutout, known as the notch, with a pill-shaped hole for Face ID sensors and a hole-punch-sized area for the camera. This will give users slightly more screen space. The company is also adding a faster chip to the iPhone 14 Pro. Apple, meanwhile, will retain the A15 chip from the iPhone 13 in the regular iPhone 14 models.

The most significant iPhone 14 Pro changes will be to the camera system, which will appear slightly larger to consumers. The Pro models will gain a 48-megapixel wide-angle camera alongside 12-megapixel ultrawide and telephoto sensors. Apple is also planning improvements to video recording and battery life. 

For the latest Apple Watches, known as Series 8, Apple will add features for women’s health and a body-temperature sensor. The standard watch will look similar to the Series 7, but a new pro model will go after sportier consumers. It will have a larger display, rugged titanium case, new fitness tracking features and more battery life. The company also is planning a new Apple Watch SE, its low-cost smartwatch, with a faster chip. 

Also coming in September: iOS 16, the software that will run on the next iPhones, and watchOS 9, the next Apple Watch operating system. And the company plans to launch macOS Ventura in October alongside iPadOS, the iPad’s operating system. The latter software was delayed about a month, in part due to bugs surrounding its new Stage Manager multitasking system. 

Apple is working on an updated low-end iPad with an A14 chip and USB-C port, as well as new iPad Pro models with M2 chips for later this year, Bloomberg News has reported. It’s also looking to launch new Macs before the end of the year as it works on versions of the Mac mini and MacBook Pro with M2-based processors. 

iPhone 14 Pro Max design

The iPhone 14 Pro Max might not look like any previous iPhone, as Apple is reportedly getting rid of the notch. We’ve heard this from a number of sources, with the earliest dating back to September, and including the render you can see below.

This image points to there being a small camera cut-out in place of the notch, much like many Android phones have. There’s also much less of a camera bump on the rear here, with the phone apparently being made thicker to achieve this.

The source adds that the frame is apparently made of titanium in place of stainless steel – which is something we’ve heard more than once.

This original leak comes from Jon Prosser, but a number of other high-profile leakers such as Ming-Chi Kuo and Mark Gurman have since also said that the iPhone 14 Pro Max won’t have a notch.

However, some of the details in the render above now sound like they might be wrong, as rather than just having a single camera cut-out, a number of sources now suggest the iPhone 14 Pro Max will have two – a small punch-hole one and a larger pill-shaped one next to it. You can see how this might look in a leaked schematic and in the leaked CAD (computer-aided design) renders below.

One of those renders also shows a large camera bump on the rear, and this might be more accurate, as a leaked schematic suggests the rear camera block will actually be bigger than on the iPhone 13 Pro Max – not smaller as the initial leak above stated.

iPhone 14 Pro Max display

While the iPhone 14 Pro Max sounds like it could be a big upgrade in a lot of ways, its screen might not be one of them, with Ross Young – a leaker with a good track record – claiming that it will have a 6.68-inch 1284 x 2778 OLED screen with a 120Hz refresh rate and 458 pixels per inch. Those specs would make it identical to the iPhone 13 Pro Max’s display.

We’ve similarly heard from Ming-Chi Kuo that the upcoming phone will have a 6.7-inch screen, and we wouldn’t expect Apple to change the size, as that’s not something it does often.

It’s still possible that some display details will change, such as the brightness, but so far it sounds much like the screen on the iPhone 13 Pro Max. Except, of course, that this time there probably won’t be a notch jutting out of the top.

iPhone 14 Pro Max camera

The camera looks set for a big upgrade on the iPhone 14 Pro Max, as in place of the 12MP main (wide) sensor on its predecessor, this phone will reportedly get a 48MP one. That’s according to respected analyst Ming-Chi Kuo who has made the claim several times, but another analyst has also now echoed this claim.

According to another source, this camera will be “the best one in a smartphone if there’s enough light,” but it’s currently said to be a step down when there’s not much light.

Apparently, this camera would be capable of recording 8K video (up from 4K on the iPhone 13 Pro Max) and would be joined by two other cameras. We’ve heard less about these other two, but they may well be the same as before, meaning a 12MP ultrawide one and a 12MP telephoto snapper offering 3x optical zoom.

There has been some talk of a periscope camera capable of 5x optical zoom, but the current consensus seems to be that this won’t land before the iPhone 15 line next year.

The A16 Bionic processor

iPhone 14 Pro Max specs and features

The iPhone 14 Pro Max will reportedly have an A16 Bionic chipset, which is no surprise since the current model has an A15 Bionic.

How much of an upgrade this new chipset will be is less clear. While some sources suggest it could be made on a 4nm or even 3nm process – down from 5nm for the A15 Bionic – the most recent leak points to it sticking at 5nm.

Smaller numbers are better here and a move to a smaller number would typically suggest a significant bump in power and/or efficiency, but even if it sticks at 5nm it’s sure to see some improvements.

The RAM meanwhile could either be sticking at 6GB or increasing to 8GB depending on who you ask. We’ve heard the 6GB claim more than once though, so that’s looking more likely for now.

That said, even if the phone sticks with 6GB it could still be an upgrade, as one report points to this being faster and more energy efficient LPDDR5 RAM – up from LPDDR4X RAM in the iPhone 13 Pro Max.

Storage could be getting a big boost though, potentially topping out at a mammoth 2TB. That’s double what you can get in the iPhone 13 Pro Max, though we’ve elsewhere heard it will top out at 1TB again.

Another possible but less likely change is the use of an eSIM in place of a physical SIM. Current iPhones have both, and if Apple does make this move there will probably also be versions of the iPhone 14 Pro Max that support physical SIM cards, as not all mobile networks even support eSIMs right now.

iPhone 14 Pro Max battery

The iPhone 14 Pro Max could have a bigger battery than its predecessor according to one source. This is a promising claim, as the iPhone 13 Pro Max already has excellent battery life.

That said, we’ve elsewhere heard – from a more suspect source – that its battery could be a tiny bit lower capacity at 4,323mAh – that’s down from 4,352mAh in the iPhone 13 Pro Max. Charging could be getting an upgrade though, with 30W potentially planned according to leaker @Jioriku on Twitter(opens in new tab).

In the realm of unlikely features meanwhile there have been rumblings of a move from Lightning to USB-C. This will probably happen eventually – especially now the EU has made it a requirement from 2024 – but we doubt we’ll see it happen on the iPhone 14 line.

There’s also been talk of a portless iPhone at some point in the future, one which would only support wireless charging, but it doesn’t look likely that Apple will go that far for the iPhone 14 Pro Max.

Leave a Reply

Your email address will not be published. Required fields are marked *